The Secret Success of the Leisure Industry
In the leisure market we find a huge variety of business concepts. Choosing the correct concept, you should consider many factors.
Below are the basics plans to keep in mind for a successful leisure facility.
Long term investment despite permanent changes in the industry:
“What do I have to consider to ensure that my sports facility will be just as fashionable in a decade as it was from day one?”
Continuous market innovation & trends:
“New trends appear and diminish – which ones are right for my facility?”
Clear customer profiles:
“Each activity has its own type of user – which are the perfect matches?”
Each industry has its own rules
For example: Supermarkets have similar structures and are based on certain rules and experiences. The leisure industry also has rules which make it possible to keep operation costs as low as possible and to maximise profitability.
It is a long term investment
Πάντα ῥεῖ – everything flows – the famous Greek philosopher said to his
audience: “The only constant is change”.
The leisure industry is a good example of this.
An investment in a leisure facility is a long term investment.
A successful facility bears in mind the current market situation and also implements long term solutions to remain successful in a continuously changing market.
The impact of society on the leisure industry.
Most of the customers prefer facilities designed with the community in mind and incorporating good dynamics. People living in trendy areas require a higher community outlook than the need for sport. Understanding social lifestyles such as: single income, young families and demographical change can give you a clearer overview of how the customer needs can be satisfied.
Customer satisfaction:
To achieve a high level of customer satisfaction the following should be considered:
Sporting, healthy and active environment:
What are the key components to create this environment?
Sharing time with friends:
How to create and build friendships between club members?
Personal connections:
How to create and develop personal interest in members within the club?
Demographic change, internet and lifestyle have created the growth of singles and modern relationships in our society. An important motivation for people is to overcome participating in activities alone and become part of the community.